From Experience to Innovation: Menopause Edition

For generations, menopause was a private matter that was quietly endured and rarely discussed. Thankfully, today, that silence is giving way to progress, with organisations such as the NHS¹ and the British Menopause Society² making clear, evidence-based guidance on symptoms, treatment, and support widely available.

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Innovation in Health and Wellbeing

This increased awareness is quickly turning into action, and female entrepreneurs are leading the way. Drawing on their own experiences, they are creating thoughtful, evidence-led solutions that redefine menopause product and services. Among them:

• The Menopause Vitamin Company³ offers a vegan, all-in-one supplement created with a leading UK nutritionist and a GMP-certified manufacturer. Frustrated by the quality and complexity of many existing options, the founder set out to create something simple, clean, and genuinely supportive; a single product designed to support energy, skin, hair, nails, bone health, and overall wellbeing.

  
  

• The Stella⁴ app, created by Vira Health, takes a holistic approach to menopause management, offering tailored programmes that blend behavioural science, clinical guidance, and lifestyle coaching. It helps users track symptoms, set goals, and access expert-backed strategies in one accessible digital space.

  
  

• Living M⁵ was born from a moment of realisation shared by its founders: the skincare products they’d trusted for years suddenly stopped working. As they navigated perimenopause, they discovered how profoundly hormonal shifts affect the skin and noticed that most beauty brands focused on “anti-ageing” rather than genuine care. Determined to change that, they set out to create science-led, hormone-aware skincare designed to support skin through the transitions of perimenopause and menopause.

  
  

These businesses aren’t capitalising on a trend. They’re responding to a long-neglected need, using insight and empathy to design for comfort, dignity, and confidence.

Media, Advocacy, and the Power of Visibility

Innovation sparks progress, but it’s the conversations, storytelling, and community beyond clinics and boardrooms that turn awareness into lasting change.

Platforms like Menopause Matters⁶ give women space to learn and connect, offering practical advice grounded in real experience. Podcasts and publications such as Hot Flush⁷ normalise the realities of menopause across generations. And, through her documentaries, Davina McCall⁸ has helped bring menopause into living rooms nationwide, challenging misinformation and reframing midlife as a period of power, not decline.

Together, these advocates have changed the public narrative from secrecy to shared understanding.

Why This Matters

At Aurea Nova, we want to be part of a broader movement: one that values women’s experience, invests in their wellbeing, and recognises that every life stage deserves confidence, not compromise.

These entrepreneurs and organisations are doing more than filling a gap. They’re creating a future where menopause education, support, and innovation are seen as essential, not exceptional.

The menopause conversation is still evolving, but the direction is clear. Empowerment through evidence, compassion through community, and confidence through choice.

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Footnotes

1. NHS. Available at: https://www.nhs.uk/conditions/menopause/

2. The British Menopause Society. Available at: https://www.thebms.org.uk/

3. The Menopause Vitamin Company. Available at: https://www.menopausevitamincompany.co.uk/

4. Stella. Available at: https://www.onstella.com/

5. Living M. Available at: https://www.wearelivingm.com/

6. Menopause Matters. Available at: https://www.menopausematters.co.uk/

7. The Hot Flush Podcast. Available on Spotify and wherever you get your podcasts.

8. Sex, Myths and the Menopause by Davina McCall. Documentary available on Apple TV+

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Disclaimer

Aurea Nova Limited is not affiliated with or sponsored by any of the organisations or companies mentioned in this article, nor does it receive any financial or material benefit from them. Mentions are included to illustrate the range of innovation in menopause support, services and products, and should not be taken as endorsements.